Explore BrainMass

Explore BrainMass

    Analysis of Hyundai Corporation

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    948 words, 3 references. APA format. This is a Marketing Mix - A marketing mix, also known as the "four P's", has four rudiments: products, pricing, distribution and promotional strategies which all all discussed in detail.

    © BrainMass Inc. brainmass.com March 4, 2021, 10:28 pm ad1c9bdddf

    Solution Preview

    A marketing mix, also known as the "four P's", has four rudiments: products, pricing, distribution and promotional strategies. A marketing mix assists in providing and developing value to consumers. The principal undertaking in marketing is to amass a marketing mix. Only in assembling a marketing mix can a business implement their marketing tactics. Operating a marketing mix entails numerous decisions regarding the elements of the marketing mix; products, pricing, distribution and promotional strategies. Decision-making skills are also compulsory for the connection between these elements. These formed decisions structure the fundamental ingredients of marketing strategies. However, marketing managers must continually revamp their marketing mix to meet the demands in the ever changing fundamentals of the Four P's. (Bovee, Thill & Mescon, 2007)
    Basic marketing mix breakdown of the Four P's:
     Products: "Goods or services used as the basis of commerce". A range of measurement associated with products such as: name brands, quality, packaging, style and functionality must be completed. (Bovee, Thill & Mescon, 2007)
     Pricing: "The amount of money charged for a product or service". Pricing is set only after consideration of ebit and bottom line and investigation of competitors pricing. Pricing includes financing, retail/wholesale costs, discounts and pricing discrimination. (Bovee, Thill & Mescon, 2007)
     Distribution: "Marketing channels, the systems used in moving goods/services from producers to consumers". These utilities entail distribution channels via logistics, transportation and warehousing. (Bovee, Thill & Mescon, 2007)
     Promotional Strategies: ...

    Solution Summary

    948 words, 3 references. APA format. Here is a small sample of what you will see: At Hyundai Motor Company, there is continuous advancement of their products. Engineers incessantly design newer products to suit their customers' needs. For example, Hyundai introduced highly-stylish fuel efficient vehicles to meet their consumer needs; in doing so they preserve existing customers and draw in new ones. Additionally, engineered devices and safety features are......