Global Business Cultural Differences
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I need to find a multi-national corporation and show the cultural differences that the business had between workers and customers. I need the issues and errors that the company made and how managers overcame the barriers.
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Solution Summary
By example and discussion, this solution examines a multi-national corporation in terms of the cultural differences that the business had between workers and customers, the issues and errors that the company made, as well as how managers overcame the barriers.
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Question: Please help me with the following. I need to find a multi-national corporation and show the cultural differences that the business had between workers and customers. I need the issues and errors that the company made and how managers overcame the barriers.
Company: Kia-Hyundai
Mixed experience - Initially, Hyundai had focused its expansion on the US and, more recently, China, but the opening of a plant in Slovakia signaled the 'real' beginning. With a 48.4% growth and 107,631 units in sales earned Kia-Hyundai the well-deserved title as 2003's fastest growing car brand in Europe. Seemingly, this South Korean carmaker made a successful crack and has made its indelible mark in the European automotive market. In April 2004, it broke the ground for its first European factory in Zilina, Slovakia, with its strikingly suitable slogan "the power to surprise," Kia Hyundai will take the wind out of other carmakers' sail and will astoundingly seize European car buyers by storm. (See attachment "Hyundai").
Though the path wasn't necessarily easy for this unknown seven-year old company, Hyundai persisted. In 1974, through sheer hard work and perseverance, HMC opened the chapter of its international story with the introduction of the Hyundai Pony at the Turin Motor Show. Initially, exporting ...
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