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GLOBAL PRODUCT DESIGNS & MARKETING

1) As the V.P for Global Technology Development and Marketing, what criterion would
you use when considering GLOBAL PRODUCT DESIGNS & MARKETING?'

2) How would you determine whether to differentiate your business approach based on geographic location, the specific line of business or on functional diversity within markets?

3) Based on the rebirth of ethnicity as sometimes demonstrated by conflict between peoples, how would you counter the argument that technology drives consumers in the same direction regardless of differences? Is it possible to have a common product, single image and be successful while the world still has ethnic and cultural differences that seem, at times, to be growing?

4)What are some of the elements that make up BRANDS? How does local, International, and global brand differ?

Solution Preview

1) As the V.P for Global Technology Development and Marketing, what criterion would
you use when considering GLOBAL PRODUCT DESIGNS & MARKETING?'

When considering global product designs and marketing, the foremost consideration that one needs to manage is about the adapatability of the product in different regions of the world. The global product should be developed in such a manner that it meets the needs and requirements of consumers located in different markets around the world. As we know that there are significant cultural differences, tastes and preferences worldwide, global product designers and marketeers need to be sensitive to such differences while developing a true global product.

The global product should have the capability of being modified or customized as per the peculiar requirments of consumers in different parts of the world. One needs to carefully research and analyze each market to identify the unique characteristics of each market.

2) How would you determine whether to differentiate your business approach based on geographic location, the specific line of business or on functional diversity within markets?

The decision to ...

Solution Summary

As the V.P for Global Technology Development and Marketing, what criterion would
you use when considering GLOBAL PRODUCT DESIGNS & MARKETING?'

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