Purchase Solution

Global Companies and Web Marketing

Not what you're looking for?

Ask Custom Question

"More and more global companies recognize the promise of the web as a direct marketing tool to build ties with customers worldwide. In that capacity, the web can be used to: (1) attract and engage customers, (2) communicate and interact with them, and (3) support and retain consumers."

For www.nike.com, address how well it does or does not do in terms of building ties with customers worldwide.

Purchase this Solution
Solution Summary

314 words explain how nike.com attracts/engages customers, communicates with them and supports and retains them.

Solution Preview

NIKE

It is building ties with customers worldwide by following ways:
1. It is working through several languages; in this way it is trying to cover most of world.

2. It is having a interactive mode of working at site, this keeps interest and customizes the viewing of site.

3. It is having online membership and providing following facilities to its registered members:
- Exclusive product offers and sneak previews of upcoming products
- Fast, easy checkout and ...

Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

View More Free Quizzes
Related BrainMass Solutions

  • print, web-based, e-mail, sales calls

    76500 Discuss how using print, web-based, e-mail, sales calls in a global firm differ from marketing to US-based companies. Discuss how using print, web-based, e-mail, sales calls in a global firm differ from marketing to US-based companies.

  • Global Marketing Strategies: Model for Market Selection

    219675 Global Marketing and Marketing Strategies: model for market selection Write a summary paper on assigned topics: global marketing strategies, and management models. Based on literature review construct a model for market selection.

  • globalization trends

    This phenomenon has forced businesses all across the world to use web and e-commerce as a critical marketing and distribution channel.

  • Global Marketing Communications

    592398 Global Marketing Communications Reply to the following: According to Keller & Kotler (2012), the development of the Web, the spread of cable and satellite TV, and the global linking of telecommunications networks have led to a convergence of lifestyles

  • Global Online Marketing and Intellectural Property Law

    588343 Global Online Marketing and Intellectural Property Law The objective of this is to research a particular legal issue with respect to international cyberspace marketing and develop recommendations for multinational companies.

  • Internet and Global Marketing of Products

    It keeps global marketing much more cost-effective and easier. The functionality of the web is easier to use than sending direct mail or even marketing in person.

  • What are the firm's activities outside the US?

    First of all, modern web technologies such as internet and mobile are being effectively used by companies to reach its target population via effective web and social media marketing.

  • Communication Pitfalls in Marketing

    The drug was promoted one way and results of the drug use were significantly different from the global marketing perspective. Drug companies sometimes rush to get the product on the shelves and the rush for approval from the FDA can be deadly.

  • impact of the Internet on Komatsu

    Internet is also emerging as an useful marketing tool for global corporations such as Komatsu. In today's competitive world, companies such as Komatsu deploy web marketing techniques to reach their target customers.

View More Related Solutions