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    Global Online Marketing and Intellectural Property Law

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    The objective of this is to research a particular legal issue with respect to international cyberspace marketing and develop recommendations for multinational companies.

    Choose a relevant legal issue affecting international Internet marketing. Conduct research on this issue and address the following factors:
    -What is the legal issue?

    -Why is it important?

    -Is there an international regulation or do various countries have their own laws?

    -What actions or strategies have some companies taken with respect to this issue?

    -What have been the outcomes?

    -Are there other options?

    -What approach do you recommend? Why?

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    Solution Preview

    The issue of interest, related to international internet marketing law, is intellectual property
    violation. This is a concern for marketers in any country. Copyright is the term used to describe the
    protection given to literary, music, drama, visual art, and other works, whether published or not
    (Kongalla, 2013). Intellectual property is then considered any work that is created by an individual or
    group, from a unique or creative perspective, that is original. The creation only has to be affixed to
    some form of media, such as disc, paper, file, etc., for copyright to exist. A trade name or brand logo
    does not have to be registered for it to be copyrighted. However, it requires registering the material, to
    have legal protection. This is an important issue in online marketing, as many companies create their
    own brand name, logo, and content, for the sole purpose of promoting the brand.
    The Digital Millenium Copyright Act offers protection for information available online.
    However, it does not hold internet service providers responsible, should users take the words or content
    of a piece of work created and posted or uploaded on the internet. The responsibility lies on those who
    create content and post other forms of information on the site. Some internet service providers will
    monitor sites and will follow up on copyright complaints. Marketers who are responsible for content
    and images should take responsibility for the content and images used to promote products and
    In each country, there are laws related to copyright and intellectual property. Each country may
    have slightly different laws, but avoiding using intellectual property is not something that should be
    overlooked (Legal Language Services, 2010). There are several aspects of web content to consider,
    when designing a web site to promote a company's goods and/or services. Logos and images are as
    important as text and written content, when it comes to avoiding the use of another person or group's
    intellectual content. When conducting business in another country, some research into logos and names ...

    Solution Summary

    This discussion focuses on how to avoid copyright and intellectual property infringement in global online marketing and promotions environments. Further discussion about the roles of IT and marketing staff, as well as legal consultants, in assisting with compliance, are included. Attached in Word.