Not what you're looking for?
I am interested in your findings. Your service states you can answer questions on 47 different subjects. I am fascinated that no matter what the question, you are able to respond with an answer, that it appears to be written by an expert. My guess your staff is diversified and well educated.
I need an answer to the above question. It is an unusual question, iand I am nterested in the results.
Purchase this Solution
The forces which influence profitability most significantly in the Greeting Cards Industry is determined.
P.S : answer is attached in brainmass.doc file
The U.S. greeting cards industry remains a mature and stable market with sales growth of 8.7% between 1999 and 2004. The market in 2004 was valued at $7.5 billion, based on total unit sales of 7 billion greeting cards for the year. Competitors in the industry continue to seek distribution channel expansion, particularly through Internet and wireless medium. Suppliers continue to target emerging consumer groups. With expanded product offerings, the market is positioned to engage consumers. Overall, industry suppliers and retailers work together to maximize the sales of greeting cards. These category-building activities include such efforts as reevaluation of retail space, data sharing and co-branding. Most of the major players attribute their success of profitability to adapting seasonal trends, innovative design, dynamic marketing, personal attention to detail and quality, adapting to customer needs and quick response.
Most of the buyers tend to purchase more cards in times of special occasions (birthdays,
Christmas, valentines day etc) prosperity and economic good news. So adjusting the manufacturing processes for appropriate timing is an important factor on the demand, and profitability. ...
- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
- "This is a great help...Thank you"
- "Thanks for the advice!"
- "Oh my gosh u are awesome... A++"
Purchase this Solution
Free BrainMass Quizzes
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
This quiz will help you understand the basic concepts of Lean.
This quiz intended to help students understand change and resistance in organizations