Memo help
Not what you're looking for?
You are part of the Bryce and Dancetty Consulting firm, specializing in solving business problems based on research and evaluation. You have just been hired by the new president of Wordplay Greeting Cards, an established company that sells greeting cards and collectibles to its own line of company-owned and franchise stores. The president wants your firm to research the causes of a downturn in their business and identify solutions that may benefit the organization.
During your first meeting, the president of Wordplay Greeting Cards informed you that the company is unprofitable and is operating inefficiently. In addition to the company-owned stores, it sells a limited supply of the exact same items to other national retailers, which compete against the smaller stores. Strong competition from competing companies has taken its toll in the past several years and has eroded Wordplay Greeting Cards annual sales and market share. Because the industry is changing in several ways, survival will be more difficult in the future.
Your task is to write up an overview of your first meeting and make recommendations on how to proceed. In your memo, take the following action:
First, review the key problems-as you understand them-in your memo.
Next, identify two or three research questions based on the problems discussed.
Then, since this is your first project with this company, include a review of how your consulting firm researches business problems for clients. That is, review the scientific method and how it relates to conducting research at the client site. As you create this section, be sure to use business language appropriate to the audience. For example, you might use the phrase "research question" instead of using the term "hypothesis."
Purchase this Solution
Solution Summary
Ideas for creating a memo are devised.
Solution Preview
Based on the initial meeting between key players from Wordplay Greeting Cards and the representative from Bryce and Dancetty Consulting, it would appear that some facts are evident, e.g., the business is not doing well.
However, it is not at all clear that the "facts" are really research-based data. It is possible that they are anecdotal observations only.
Draft Memo:
To: President, Wordplay Greeting Cards(the president's name should be used)
From: Mr. John Smith, Bryce and Dancetty Consulting
Re: Recommendations based on our First Meeting
In the meeting of Mayxx, ...
Purchase this Solution
Free BrainMass Quizzes
Emotional Intelligence: A Beginning
An introduction to an emerging branch of Psychology-Emotional Intelligence.
V Axis Diagnostic Tool
It's important for all therapists to know what the V Axis Diagnostic tool is and how to use it. This quiz should be taken by learners who are not familiar with the V Axis Diagnostic Tool or who need to refresh their knowledge.
Brain and behaviour
Reviews areas of the brain involved in specific behaviours. This information is important for introductory psychology courses.
Sigmund Freud
How much do you know about Sigmund Freud's theories? Find out with this quiz!
Piaget's Theories on Development
Do you know all about Piaget's theories on development? Find out with this quiz!