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The Card Company Industry

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What's happening in the greeting card industry overall. Identify trends that may affect (S) profitability. And then comment on how these trends affect the sustainability of (S) cards competitive advantages and the strength of (S) card industry position.


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The greeting card industry is facing slowdown in the growth rate. It is around 3.8 percent compound annual growth rate and in future it is predicted lesser at 2.7 percent each year for the next five years. Average profitability margin of greeting card industry is at 12 percent. But the slow down in the growth ...

Solution Summary

An analysis on the greeting card industry and the trends that are occurring.