Explore BrainMass

Five Forces Porter Analysis of General Electric

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

I need a five forces (Porter) analysis of General Electric. I am having trouble because of GE's size.... is a Porter Analysis even appropriate with a conglomerate like GE?

© BrainMass Inc. brainmass.com October 25, 2018, 1:56 am ad1c9bdddf

Solution Preview

Even though GE is a conglomerate it competes in several industries. A Porter's analysis can be done in each of these industries. The markets in which GE operates include generation, transmission and distribution of electricity, medical imaging equipment, motors, railway locomotives, aircraft jet engines, and aviation services. Technically Porter's analysis should be done in each of these industries.

However, since more than half of GE's revenue is derived from financial services, we do an analysis in the financial services industry.

1. There is strong rivalry in the financial services industry. The direct competitor of General Electric is the Citigroup. Other competitors include the Bank of America, JP Morgan Chase Bank, Wachovia Bank, Wells Fargo Bank, and the Washington Mutual Bank. General Electric is a global competitor in financial services, active in more than 50 countries around the world. It is offering attractive card, banking, and loans to consumers. ...

Solution Summary

This posting gives you an in-depth insight into Five Forces Porter Analysis of General Electric

See Also This Related BrainMass Solution

Porter's Five Forces

Using Porter's Five Forces model to frame the discussion, analyze and synthesize the competitive forces within the discount and variety retail industry. What are some of the challenges within Target's existing strategy?

View Full Posting Details