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cultural differences

1) How can cultural differences affect global selling strategies?

2) If a selling strategy is legal in a foreign country, is it in turn, ethical? Please explain.

3) Which business trend has the largest impact on sales management? Why?

Please answer individually.

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How can cultural differences affect global selling strategies?

Cultural differences play a very major role in affecting global selling strategies because each international market is unique due to significant differences in culture, customs, business practices plus customer taste and preferences. Therefore it become essential for any global organization to customize/adapt its selling strategies to suit the cultural preferences of local consumers in a particular market. It is often seen that ignorance about peculiar cultural aspects of the consumers in a particular nation result in cultural blunders on ...

Solution Summary

1) How can cultural differences affect global selling strategies?

2) If a selling strategy is legal in a foreign country, is it in turn, ethical? Please explain.

3) Which business trend has the largest impact on sales management? Why?

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