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Cultural Differences Among Audiences

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How can cultural differences among audiences affect how public relations messages are received and interpreted? What complicates this as companies move abroad? Why should product names, related messaging and logos be pretested prior to use in foreign markets - emerging or not?

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Solution Summary

This solution discusses the cultural differences among audiences that affect how public relations messages are received and interpreted. It discusses what complicates companies and what product names and related messages and logos should be pretested.

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Problems: How can cultural differences among audiences affect how public relations messages are received and interpreted? What complicates this as companies move abroad? Why should product names, related messaging and logos be pretested prior to use in foreign markets - emerging or not?

Solution: Knowing how cultural differences among audiences affect how public relations messages are received and interpreted starts with the knowledge that all communication is actually cultural. Communication's nature is such that it is not consistent because factors such as individual personality, context and moods relate with cultural ...

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