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Cultural Differences in Demographics

Pick a particular demographic group (any you are familiar with or know about) and discuss how internal cultural differences can differ within.

Provide two examples, either from personal experience or well-publicized cases, of companies that have made cultural assumptions of a particular target market or demographic group that have resulted in failure.

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Pick a particular demographic group (any you are familiar with or know about) and discuss how internal cultural differences can differ within.

I will pick the baby boomer demographic. This year baby boomers are becoming eligible for social security as the majority of that demographic is turning 65. Within this demographic are many internal cultural differences within. Within this demographic there are Caucasians, African Americans, Latinos and Asians to name a few. Marketers are reaching out this group in droves. The group is such a significant part of today's culture because this group of baby boomers has a disposal income, unlike their parents before them. (Nryen 2004) Baby boomers are also tech savvy. While retirees might not be synonymous with ...

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The solution outlines internal cultural differences within a particular demographic group.

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