How can cultural differences among audiences affect how public relations messages are received and interpreted? What complicates this as companies move abroad? Why should product names, related messaging and logos be pretested prior to use in foreign markets - emerging or not?© BrainMass Inc. brainmass.com October 10, 2019, 2:18 am ad1c9bdddf
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Cultural differences can mean the loss of message. If the target markets are diverse, then the message must also be diverse or more broad. A commercial about feminine care products is not going to be acceptable to women of some cultures and nearly every man is going to find them untenable. Discussions of some issues, products, ideas, and presentations vary dependent on the societal norms of a person. Women with very religious backgrounds are going to view some messages as negative if they are accompanied by women displaying too much body or doing activities, such as in bars, that they find offensive ...
This solution discusses how cultural differences among audiences affect how public relations messages are received and interpreted.