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    Plasma TV product life cycle

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    Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

    I chose Plasma Flat screen television as the product.

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    Solution Preview

    Plasma TV's are currently in the growth stage having recently moved from the new market stage. The product will continue in the growth stage for a while since it is a newer and more modern innovation, seen as new and different. I should be marketed as a new innovation that is a must have for television viewing. It should be marketed on its selling points, like clarity of picture, but also as the ...

    Solution Summary

    The plasma TV product life cycle is discussed in relation to marketing changes and target markets in each part of the cycle.