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Marketing strategy

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I need assistance with the following:

Using your research, complete the following:

1. Explain how you would develop a marketing strategy for one of the products listed below.
2. Describe each of the target markets that you would seek to reach.
3. Support your rationale with concepts presented in this week's reading. 4. Support your recommendation with what you have learned in the unit.
5. Develop a value proposition for your product through differentiation.
6. Explain how your product will be positioned in the market.

A. Lightweight snowblower or lawnmower
B. Organic milk or soy milk
C. Flat Panel Plasma TV
6. Store brand cereal
7. Hot sauce

***(2-3pages)

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1. Explain how you would develop a marketing strategy for one of the products listed below.
I will develop the marketing strategy for Flat Panel Plasma TV. The product will be High Density Plasma TV. The TV will have rich, warm colors and deep black levels. The plasma TV will have a special screen that will not reflect room lights. The panel technology has been refined to include features which reduce the chances of burn in. In addition, there will be an "erase" button that can be used to erase burned-in images. Wider viewing angles will be useful to the customer. The Pricing of the Plasma TV will be $655. The distribution of the Plasma TV will be through large departmental stores. The company will try to tie up with retailers like Wal-Mart and Target. The promotion strategy will be high advertising for fast penetration. There will also be publicity to give credibility to our claims. Initially promotion will be carried out for the first month with discount coupons of $20 sent to potential buyers, after which a promotion will be launched that returning the old TV of the customer will get him a discount of $50. The ...

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