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Can a marketing strategy be unified across a multinational company and what are some benefits to a unified strategy? What are some risks?

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Can a marketing strategy be unified across a multinational company and what are some benefits to a unified strategy? What are some risks?

A marketing strategy can be unified across a multinational company. In other words, the company strategy directed towards the market and consisting of product range, target group, marketing, sales and distribution can be unified across the countries where the country operates. For, instance, the company may have a similar product range across countries and continents. This means the company uses a similar strategy across the company irrespective of the country in which it carries out its operations.
The unified strategy has several benefits. First, it helps develop a strong brand image. Second, a ...

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