Marketing mix and marketing strategy/tactics
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How does the marketing mix affect the development of organization's marketing strategy and tactics?
How can organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
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How does the marketing mix affect the development of organization's marketing strategy and tactics?
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The four elements of marketing mix: Product, Price, Promotion and Place is the core of any marketing strategy as it encompasses all the decisions made by an organization with respect to developing marketing strategy and tactics. The effectiveness of marketing strategy depends on the fact that how well these elements are ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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