Purchase Solution

Pricing Over a Product's Lifecycle

Not what you're looking for?

Ask Custom Question

How should pricing strategy fluctuate over the product/service life cycle? Can you give an example.

Purchase this Solution

Solution Summary

This is a discussion of pricing strategy over a product's lifecycle.

Solution Preview

Products tend to go through four stages:

1. Market introduction stage
At this stage the product production costs are high and the sales volume low. With no/little competition this is the time that the price of the product will be the highest during its lifecycle so that the costs of development can be recovered. The XBOX by Microsoft is a prime example of this. Microsoft sank millions ...

Purchase this Solution


Free BrainMass Quizzes
Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Introduction to Finance

This quiz test introductory finance topics.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.