difference between a product and a service
Not what you're looking for?
Write 400 words explaining the difference between a product and a service, as well as differences or similarities in how they are marketed/positioned in the marketplace WITH EXAMPLES. Include at least three references and to put quoted material in quotes.
Purchase this Solution
Solution Summary
Write 400 words explaining the difference between a product and a service
Solution Preview
Product and service are different in numerous ways. First of all, a product is tangible whereas service is intangible. Secondly, the production, distribution and consumption of products take place at different times whereas in the case of service, production and consumption takes place at the same time. Third, product has shelf life whereas service is perishable. Finally, products are homogeneous whereas services are heterogenous, ie, products delivered to the customer are similar whereas services delivered to the customer vary from each other. Products are manufactured whereas services are delivered to the customer. Products are used whereas services are experienced by the customer. Products are impersonal whereas services carry a personal touch.
Now, let us see the implications of these differences on product and service marketing. Although both product and service marketing in today's competitive ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
- "Thanks"
- "Thanks"
- "Very good! "
- "thanks"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.