Write 400 words explaining the difference between a product and a service, as well as differences or similarities in how they are marketed/positioned in the marketplace WITH EXAMPLES. Include at least three references and to put quoted material in quotes.© BrainMass Inc. brainmass.com October 25, 2018, 12:56 am ad1c9bdddf
Product and service are different in numerous ways. First of all, a product is tangible whereas service is intangible. Secondly, the production, distribution and consumption of products take place at different times whereas in the case of service, production and consumption takes place at the same time. Third, product has shelf life whereas service is perishable. Finally, products are homogeneous whereas services are heterogenous, ie, products delivered to the customer are similar whereas services delivered to the customer vary from each other. Products are manufactured whereas services are delivered to the customer. Products are used whereas services are experienced by the customer. Products are impersonal whereas services carry a personal touch.
Now, let us see the implications of these differences on product and service marketing. Although both product and service marketing in today's competitive ...
Write 400 words explaining the difference between a product and a service
Marketing Management: "What is Marketing?"
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Peter, J. Paul, and James H. Donnelly, Jr. Marketing Management: Knowledge and Skills, 8th edition
Problem:" What is Marketing?" My answer needs to be at least 2,500-3,000 words and should incorporate key terms from the text and online materials, as well as key concepts of the marketing process, strategic planning, relationships, tools and scope.
Answer should also be in your own words, but you can reference the textbooks, if you'd like. For example, you might want to focus on and explain the difference between products and services, relationships such as B2C and B2B and buyer behavior, integrated marketing communications, elements of the marketing mix, the digital age and global marketing, market segmentation and/or pricing.View Full Posting Details