Explore BrainMass

Total Product and Physical Product

What are some issues between the total product and physical product?

© BrainMass Inc. brainmass.com June 20, 2018, 11:04 pm ad1c9bdddf

Solution Preview

The Four P's of Marketing or the Marketing Mix:
? Product
? Price
? Place (distribution)
? Promotion
The first P in the Marketing Mix is for Product. Let us define Product as used in the Marketing Mix:
Product - For many a product is simply the tangible, phsysical entity that they may be buying or selling.
- An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. A typical example of a mass produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of a mass produced objects are the motor car and the disposable ...

Solution Summary

458 words; 4 p's of marketing mix; difference between total product and physical product and issues involved between the two