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Marketing a Product versus service

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1.) "I don't sell a product; I am a service provider!" How is marketing different for a service as opposed to marketing a product?

2.) Your competition is not the best place to start when trying to define new product ideas and needs. What is your response to that statement? Do you agree or disagree?

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Solution Summary

Discusses differences between product and service marketing.

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Marketing of services is quite different product marketing from various perspective. First of all, services are intangible and thus, it is much more challenging for service marketers to highlight the value proposition and value of a product to the customers as customers cannot touch and physically feel services. Secondly, services are perishable in nature and does not have shelf life. In other words, ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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