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    Why does a PR plan differ for a product versus a service?

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    Please explain why a PR plan differs for a product versus a service.

    © BrainMass Inc. brainmass.com June 3, 2020, 8:30 pm ad1c9bdddf
    https://brainmass.com/business/marketing/why-does-a-pr-plan-differ-for-a-product-versus-a-service-140703

    Solution Preview

    When you sell a product, the consumer can actually touch and feel the product. They can judge the product in a concrete way. They can measure it in terms of subjective terms.

    A service on the other hand is something intangible. It is something you experience, something that you feel. You can ...

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    The solution discusses why a PR plan differs from a product versus a service.

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