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Why does a PR plan differ for a product versus a service?

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Please explain why a PR plan differs for a product versus a service.

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Solution Summary

The solution discusses why a PR plan differs from a product versus a service.

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When you sell a product, the consumer can actually touch and feel the product. They can judge the product in a concrete way. They can measure it in terms of subjective terms.

A service on the other hand is something intangible. It is something you experience, something that you feel. You can ...

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