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1. What role does PR play in your organization? Explain your answer. How is PR utilized in various types of organizations? Provide examples. What are some positive and negative aspects of including the PR function within other departments of an organization?
2. What are some differences between an organization's public and its target market(s)? Why is it critical to define your organization's internal and external public's? Why is it important to keep internal public informed? How does corporate culture affect an organization's internal communications?
3. What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity? How might third-party endorsements be successful in generating publicity?
4. What PR tools are critical in building long-term relationships with an organization's public's? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?
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1. What role does PR play in your organization? Explain your answer. How is PR utilized in various types of organizations? Provide examples. What are some positive and negative aspects of including the PR function within other departments of an organization?
Since PR is primarily a form of communications whose primary goal is gaining the public's understanding, trust and acceptance, it is an extremely important activity in the hospital. Proper use of PR by this organization helps to build and establish the trust factor necessary to provide medical services to the communities they serve. Since PR is basically information that is presented throughout a wide base of media, and usually without any form of payment, it has more credibility than advertising.
Within various organizations, PR can be utilized in a multitude of ways:
- New product introduction - When promoting an existing product or announcing a new one, PR builds awareness, differentiates a product from its competitors and strives to change existing consumer behavior.
- Employee relations - Since a company's employees are one of its most important audiences, PR is used to promote and uphold the company's image and reputation among its employees.
- Financial relations - this involves communicating a company's financial information to those beyond the board room. This includes investors and any number of public financial analysts. The purpose could be to increase the perception of the company thus increasing its stock prices which makes it easier for the company to raise capital for growth.
- Community relations - All companies need an ongoing community relations program to ensure a continued perception of the company being a good corporate citizen.
- Crisis PR - This occurs ...
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