Market research projects cover a wide range of marketing activities which provide the required information to marketers for effective business decision making. Different types of surveys are used to collect data while conducting such research studies. List various survey types with a brief description of each.© BrainMass Inc. brainmass.com October 25, 2018, 9:59 am ad1c9bdddf
Classification of Marketing Research Surveys
Marketing strategists rely heavily on marketing research studies in order to make sound marketing decisions. Marketing research covers a wide spectrum of different type of studies that marketing managers may require according to their information needs. Survey of customers and various respondents groups is a very common method of data collection and a variety of surveys are used to conduct studies in different areas of marketing activities. Listed are fifteen different types of surveys with a brief description of each. This will help you understand the nature of different surveys and their application.
1. Market Description Surveys determine the size and relative market share of a product or service. They provide information about key market factors such as, growth, competitive position and other environmental factors.
2. Market Profiling & Segmentation Surveys are used to identify customers and non-customers and the reasons for their buying behaviour. These are good for identifying market segments and developing profiles of different customer groups.
3. Stage in The Product Adoption Process - Tracking Surveys are surveys that help determine where the ...
This response looks at the different surveys used to collect data for research studies.
Research in an Organization: How is it used and can it be more effective?
Research can be used for many different things. For example, a sales environment would want to research and gather information on sales volume for a particular product. Reaserch often determines how a company will proceed with their business.
Surveys are often used to gather opinions of current customer and non customers to see that best way to proceed on a proto-type product or project.
Business Research Applications Paper
Prepare a paper in which you describe how research is used in your organization (or an organization with which you are familiar), and how it can be used more effectively. Be sure to detail the current research and areas in which you think more research is needed.
The student was required to describe research methods within his/her organization or one that they were familiar with.
The solution covered a variety of ways that this could be done. Several suggestions were provided for this paper.
One suggestion of great importance was a gap analysis. A gap analysis is when the company researches and finds best practices among other companies similar to themselves and may implement some of the best practices found.
Another suggestion was to interview an employee within the research department to see what methods they are using.
Other alternatives were the use of Marketing Research firms and consultants.