Purchase Solution

Different Types of Surveys Used in Market Research Projects

Not what you're looking for?

Ask Custom Question

Market research projects cover a wide range of marketing activities which provide the required information to marketers for effective business decision making. Different types of surveys are used to collect data while conducting such research studies. List various survey types with a brief description of each.

Purchase this Solution

Solution Summary

This response looks at the different surveys used to collect data for research studies.

Solution Preview

Classification of Marketing Research Surveys

Marketing strategists rely heavily on marketing research studies in order to make sound marketing decisions. Marketing research covers a wide spectrum of different type of studies that marketing managers may require according to their information needs. Survey of customers and various respondents groups is a very common method of data collection and a variety of surveys are used to conduct studies in different areas of marketing activities. Listed are fifteen different types of surveys with a brief description of each. This will help you understand the nature of different surveys and their application.

1. Market Description Surveys determine the size and relative market share of a product or service. They provide information about key market factors such as, growth, competitive position and other environmental factors.

2. Market Profiling & Segmentation Surveys are used to identify customers and non-customers and the reasons for their buying behaviour. These are good for identifying market segments and developing profiles of different customer groups.

3. Stage in The Product Adoption Process - Tracking Surveys are surveys that help determine where the ...

Purchase this Solution


Free BrainMass Quizzes
Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Operations Management

This quiz tests a student's knowledge about Operations Management

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.