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measure the effectiveness of your latest marketing strategy

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Imagine you are the head of a market research department. What methodologies might you choose to measure the effectiveness of your latest marketing strategy for fancy ketchup? Provide reasons for your choice.

© BrainMass Inc. brainmass.com September 22, 2018, 9:09 pm ad1c9bdddf - https://brainmass.com/business/marketing-strategy/measure-the-effectiveness-of-your-latest-marketing-strategy-360318

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We can conduct various types of research to evaluate effectiveness of marketing strategy. First of all, we can gather consumer feedback and opinions via field research. We can prepare questionnaire ask consumers at retail outlets to fill those surveys or questionnaire. ...

Solution Summary

Imagine you are the head of a market research department. What methodologies might you choose to measure the effectiveness of your latest marketing strategy for fancy ketchup?

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