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Imagine you are the head of a market research department. What methodologies might you choose to measure the effectiveness of your latest marketing strategy for fancy ketchup? Provide reasons for your choice.

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Imagine you are the head of a market research department. What methodologies might you choose to measure the effectiveness of your latest marketing strategy for fancy ketchup?

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We can conduct various types of research to evaluate effectiveness of marketing strategy. First of all, we can gather consumer feedback and opinions via field research. We can prepare questionnaire ask consumers at retail outlets to fill those surveys or questionnaire. ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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