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    How would you measure the efforts listed in a marketing plan

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    Now that GGI has decided to implement your marketing plan, the management team wants to know how they can measure efforts listed in your marketing plan. Marketing metrics are usually used to determine effectiveness of marketing efforts. If you can demonstrate to GGI that your strategy and techniques had positive, tangible results, you will likely have their business for the long term.

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    The first measure of success of the marketing plan or the key marketing metrics is the sales or revenue figures and growth rate of the company. The growth in sales has to be monitored closely on a frequent basis and compared with the forecasts to ensure that the marketing plan is indeed effective and the company is heading in the right ...

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    How would you measure the efforts listed in a marketing plan

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