measure effectiveness of marketing efforts
Not what you're looking for?
2) What monitoring and controlling mechanisms does your organization use to measure effectiveness of its marketing efforts? How effective are these methods?
Purchase this Solution
Solution Summary
The expert measures the effectiveness of marketing efforts.
Solution Preview
advertising - effectiveness?
Judging the effectiveness of advertising
How can the effectiveness of an advert be judged?
The answer depends on what objectives or tasks were set for the advert.
The table below sets out some possible objectives/tasks and how the effectiveness of the advert might be measured:
Advertising objective How success can be measured
Stimulate an increase in sales - Number of enquiries from advert
- Number of enquiries converted into sales
Remind customers of the existence of a product - Test customer awareness both before and after the advertising campaign
- Number of enquiries
Inform customers - Test customer awareness
- Number of requests for further information
Build a brand image -Sales
-Test customer awareness of brand recognition and perceived values
Build customer loyalty and relationship - Levels of repeat purchase
- ...
Purchase this Solution
Free BrainMass Quizzes
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)