Monitoring and Controlling Effectiveness of Marketing Plan

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Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individuals and organizational goals. (www.wikipedia.com)

Thus planning is an important component of the marketing function. Sound planning is the key to the success.It will act as a guidance and road map for the organization.

Effectiveness of the marketing plan:
Increasing the efficiencies through better use of our facilities and expertise. One will forecast and track revenues on a detail basis to provide objective feedback regarding progress in the areas of industry expertise, specialization, and client revenue sources by type. One will also identify ...