1.Provide a quick overview of the product or service you created this part is done see attachment.
2.Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
3.Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
4.Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
The assignment requires the use of ARTICLES from the library's full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like "I", "we", and "you" are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.© BrainMass Inc. brainmass.com October 25, 2018, 12:59 am ad1c9bdddf
1. Overview of the product:
The product created by us consists of a remote control and five "buzz-bugs". These buzz-bugs may be attached to any object that has the propensity of getting lost. For example, the buzz-bugs can be attached to an important bunch of keys. Whenever, the object with the buzz-bugs is lost, the remote control can be used to activate the buzz-bugs. A buzzing sound will emanate and the lost object will be located easily. The features of this product are a remote control having five buttons, each responsible for activating the buzzing noise on the corresponding buzz-bug. Five buzz-bugs, the size of a dime will be given and each can be easily attached to the object that is important to the user. The remote has the range of fifty feet.
1. Provide a quick overview of the product or service you created this part is done see attachment.
The company's product is unique as it's offering both convenience and flexibility to the customers. Its offering remote control with greater flexibility. In this fast paced life the buzz bags will act as a tool of memorizer to the consumers. This will improve the productivity of the consumer. They will also be happier as they will have less stress.
2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Integrated Marketing Communications is a simple concept. It ensures that all forms of ...
Response provides guidelines to provide Integrated Marketing Communications
Integrated Marketing Communications
The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers.
1. Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market. (For example, the elements of the promotion strategy include: advertising, personal selling, public relations, direct marketing, and sales promotion) and how you would use them to communicate with your target segment.
2. Explain your rationale for choosing these specific elements.
3. Describe the message you wish to communicate based on your core strategy and explain your rationale for the message.
4. Develop a strategy to measure the effectiveness of the IMC.
Has the internet played any role in how you developed your marketing approach? Why or why not?
In-text citations and corresponding references should be included in your paper.
Note: Please do not pull answers from a book or website and not state your citing.
Please translate citings if possible for better understanding. DO NOT PULL ONLY FROM OTHER SOURCE ONLY!