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The Benefits of Integrated Marketing Communications

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What are the benefits of integrating marketing communications? As a marketing manager, how would you determine whether communications are truly integrated?

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This detailed solution describes the benefits of integrated marketing.

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The benefits of integrating marketing communications are:
- a singular message across multiple forms of communication. Think about the iphone: advertised on tv,the internet, print, billboards, etc but same message is conveyed through different media. This helps solidify the concept/message in consumer's mind as well as throughout company culture.
-an ability to ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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