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integrated marketing communications approach

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Describe the differences between a traditional marketing communications approach and an integrated marketing communications approach. Please help.

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https://brainmass.com/business/marketing/integrated-marketing-communications-approach-168435

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Differences:

The focus of traditional marketing communications approach is primarily to make or complete transaction whereas IMC focuses on a longer term objective, ie, building long lasting relationships. It is not merely focus on just completing one time transactions, but nourishes relationships for longer term profitability and business opportunities.
The focus of IMC is on all the stakeholders, rather than just ...

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Describe the differences between a traditional marketing communications approach and an integrated marketing communications approach.

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