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    Why have a marketing communications plan

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    Is there a rationale for different approaches to marketing plans for different types of companies? Explain
    (200 words or more)

    © BrainMass Inc. brainmass.com October 9, 2019, 9:21 pm ad1c9bdddf
    https://brainmass.com/business/marketing/why-have-a-marketing-communications-plan-181813

    Solution Preview

    The primary goal of a marketing campaign is to build awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. Planning an integrated and consistent cross-team ...

    Solution Summary

    This solution explains the rational for instituting a company wide marketing communication plan.

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