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Why have a marketing communications plan

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Is there a rationale for different approaches to marketing plans for different types of companies? Explain
(200 words or more)

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Solution Summary

This solution explains the rational for instituting a company wide marketing communication plan.

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The primary goal of a marketing campaign is to build awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. Planning an integrated and consistent cross-team ...

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