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Ben and Jerry's Ice Cream

With the idea of Developing a communications plan for marketing Ben and Jerry's icecream in Australia (Domestic) and Guam (internationally):

o Evaluate factors involved in developing and managing an effective marketing communications plan for Ben and Jerry's Icecream.

o Evaluate advertising and promotion programs for Ben and Jerry's Icecream

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Evaluate factors involved in developing and managing an effective marketing communications plan for Ben and Jerry's Icecream.

One of the most important factors in developing and managing an effective marketing communications plan for Ben and Jerry's in Australia and Guam will be to comply with local culture, customs, taste and preferences and other cultural sensitivity issues of local consumers in these countries. Each country is unique in terms of consumer taste, preferences and culture and hence, Ben and Jerry will need to adap their marketing communications plan as per the unique preferences of consumers in these nation.

Another important factor to consider in terms of developing the marketing and communications plan will be competitive scenario. The company will need to consider ...

Solution Summary

Evaluate factors involved in developing and managing an effective marketing communications plan for Ben and Jerry's Icecream.

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