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Visit Ben & Jerry's Homemade Ice Cream website

Visit Ben & Jerry's Homemade Ice Cream website. After studying the information contained within this website, assess Ben & Jerry's record on meeting social responsibility goals? How does this company meet its discretionary responsibilities? Give examples of social responsibility actions taken by Ben & Jerry's, and outline them in a brief synopsis. Do you think that more businesses should adopt their strategy? Why, or why not?
200-300 words

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Question: Visit Ben & Jerry's Homemade Ice Cream website. After studying the information contained within this website, assess Ben & Jerry's record on meeting social responsibility goals? How does this company meet its discretionary responsibilities? Give examples of social responsibility actions taken by Ben & Jerry's, and outline them in a brief synopsis. Do you think that more businesses should adopt their strategy? Why, or why not?
200-300 words

Instruction
Ben & Jerry's Homemade Inc. is a leading producer of premium ice cream. The customer focus and socially driven organization founded in 1978 was purchased by Unilever in 2000, but still "marches to the beat of its own ice cream scoops on its drums of ice cream" (Dunn and Bradstreet, 2009).The company produces and markets its colorfully named ice cream, ice-cream novelties, and frozen yogurt with a primary goal of "making the best possible ice-cream in the nicest possible way" (Ben and Jerry's website, 2010). The organization has an impeccable record of meeting social responsibility goals evident by its commitment to donating a minimum of $1.1 million annually of pre-tax profits to philanthropic causes to help improve the quality of life domestically and globally (Ben and Jerry's, 2010). The organization continuously strives to achieve its social mission of "operating the company in way that actively recognizes the central role that ...

Solution Summary

The expert examines Ben and Jerry's homemade Ice Cream websites.

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