Market needs for Ben and Jerry's Ice Cream
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Ben and Jerry's Ice Cream
I am performing a product launch for Ben and Jerry's Ice Cream company.
I need information on the following 2 items dealing with how to best market the organization and product.I am looking for information that deals with how I would market Ben and Jerry's product. This does not have to be perfect. This does not have to be a long write up, I am just looking for basic marketing information on these 2 subjects
1. Market Needs- Identify- (What are the makets needs in order to sell Ice Cream, etc)
2. Market Growth- Identify (How can Ben and Jerry Grow in this compedative market, etc)
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Solution Summary
This solution discusses a product launch for Ben and Jerry's.
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1. Market Needs- Identify- (What are the makets needs in order to sell Ice Cream, etc)
The market needs for ice-cream are cheaper prices, good tasty flavors, and it is especially needed in the summer time, a clean physical appearance of the ice-cream storage or refrigerator.
2. Market Growth- Identify (How can Ben and Jerry Grow in this compedative market, etc)
One of the main keys to effectively grow in a competitive market is to minimize risk instead of taking the risk. Following this can allow one to break out of the current market competition in the ice-cream industry and tap an uncontested market place. With this assumption, Ben and Jerry will need to let go of benchmarking competitors and focus more on shifting the strategy canvas of the industry. Reorienting the company's strategic focus from competitors to alternatives and from customers to noncustomers of the industry will outperform the competitors and that competition will be irrelevant. Thus, these factors can work together to give great competitive advantages to Ben and Jerry ice-cream company.
Reconstructing buyer value elements will also help Ben and Jerry grow in this competitive market. This reconstruction can be done by eliminating factors that the industry takes for granted and reducing factors that are well below the industry's standard. When eliminating and reducing these factors, the company can reduce costs because doing the opposite by increasing investments in factors that the industry ...
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