Ben and Jerry's Ice Cream
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With the idea of Developing a product launch plan for Ben and Jerry's Icream: Domestic for Australia and International for Guam:
Give information on the following items
1. Product description
2. Product positioning
3. Targeting
4. Market needs
5. Market potential and market growth
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With the idea of Developing a product launch plan for Ben and Jerry's Icream: Domestic for Australia and International for Guam:
Give information on the following items
1. Product description:
Novelty ice- cream products, sorbet and frozen yogurt. In both Australia and Guam the product will be premium. The brand of Ben and Jerry's is well known in Australia and will be launched at Melbourne. The flavors available initially will be cherry Garcia, cake batter, butter pecan, brownie batter, chocolate chip cookies dough and chocolate macadamia.
The products that will be launched at Guam will be Neapolitan Dynamite, Oatmeal Cookie Chunk, Mint Chocolate Cookie, Fossil Fuel, Half Baked and Coconut Seven Layer Bar.
2. Product positioning:
The product position in Australia is premium. Through its local presence and exposure to local advertising the Australians are exposed to the brand name of Ben and Jerry's. They know that Ben and Jerry's stands for the best and most innovative ice-creams. The pre-launch ...
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