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    Ice cream flavor for new company

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    Everyone at your work place is part of a marketing team for a new ice cream company that hopes to top Ben & Jerry's for creative flavors. All of you have been gathered into a large conference room for the whole day. What flavor would you suggest? What are the ingredients in your flavor? Don't forget to give it catchy name. Please give a citation to support the answer.

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    https://brainmass.com/business/business-communication/ice-cream-flavor-new-company-597659

    Solution Preview

    The flavor that I would suggest would be Coconut. It would be a unique and innovative offering that would help the company in achieving a niche and distinct positioning against rivals such as Ben and Jerry's. The ...

    Solution Summary

    This solution provides a suggestion for a new icecream flavor for a company that is looking to compete with Ben and Jerry's. Reference used is included.

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