Ice cream flavor for new company
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Everyone at your work place is part of a marketing team for a new ice cream company that hopes to top Ben & Jerry's for creative flavors. All of you have been gathered into a large conference room for the whole day. What flavor would you suggest? What are the ingredients in your flavor? Don't forget to give it catchy name. Please give a citation to support the answer.
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Solution Summary
This solution provides a suggestion for a new icecream flavor for a company that is looking to compete with Ben and Jerry's. Reference used is included.
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The flavor that I would suggest would be Coconut. It would be a unique and innovative offering that would help the company in achieving a niche and distinct positioning against rivals such as Ben and Jerry's. The ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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