Explore BrainMass

Explore BrainMass

    Ice cream flavor for new company

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Everyone at your work place is part of a marketing team for a new ice cream company that hopes to top Ben & Jerry's for creative flavors. All of you have been gathered into a large conference room for the whole day. What flavor would you suggest? What are the ingredients in your flavor? Don't forget to give it catchy name. Please give a citation to support the answer.

    © BrainMass Inc. brainmass.com June 4, 2020, 5:04 am ad1c9bdddf

    Solution Preview

    The flavor that I would suggest would be Coconut. It would be a unique and innovative offering that would help the company in achieving a niche and distinct positioning against rivals such as Ben and Jerry's. The ...

    Solution Summary

    This solution provides a suggestion for a new icecream flavor for a company that is looking to compete with Ben and Jerry's. Reference used is included.