Explore BrainMass

Explore BrainMass

    Marketing Research: Ice Cream Shop

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Please provide your opinion to give me ideas on a paper I'm writing.

    Prepare a marketing report on open an ice cream shop on campus or off campus that includes your survey objectives, methodology, findings, and conclusions. Also, provide your related marketing recommendations.

    © BrainMass Inc. brainmass.com June 4, 2020, 5:29 am ad1c9bdddf

    Solution Preview

    Opening an ice cream shop on campus or off campus: Will an ice-cream shop be more profitable on campus or off campus?. Your survey objective is also to ascertain if the ice cream shop on campus or off campus will earn more profits/be more profitable?

    The methodology is to select a location on campus and another off campus. At each of the locations, you should carry out a survey of 30 respondents who visit the spot. The ...

    Solution Summary

    The response provides you a structured explanation of market research and marketing of a proposed ice-cream shop. It also gives you the relevant references.