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Marketing Research: Ice Cream Shop

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Please provide your opinion to give me ideas on a paper I'm writing.

Prepare a marketing report on open an ice cream shop on campus or off campus that includes your survey objectives, methodology, findings, and conclusions. Also, provide your related marketing recommendations.

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Solution Preview

Opening an ice cream shop on campus or off campus: Will an ice-cream shop be more profitable on campus or off campus?. Your survey objective is also to ascertain if the ice cream shop on campus or off campus will earn more profits/be more profitable?

The methodology is to select a location on campus and another off campus. At each of the locations, you should carry out a survey of 30 respondents who visit the spot. The ...

Solution Summary

The response provides you a structured explanation of market research and marketing of a proposed ice-cream shop. It also gives you the relevant references.

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