New Product: What would be the market research method for the smart refrigerator?
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What would be the market research method for the smart refrigerator (A smart refrigerator is one that is equipped to sense what products are being put into it, and may even be able to determine when a product needs to be replenished)?
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Solution Summary
In 154 words, this solution discusses market research methods that can be used for the smart refrigerator.
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Several methods can be deployed to assess the potential or viability of new product. For example, primary research interviews can be conducted among potential customers such as women to assess their needs, preferences and feedback regarding such a ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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