Purchase Solution

Choosing a Message and Medium of Promotion

Not what you're looking for?

Ask Custom Question

NTP, Inc. is coming out with a new type of computerized refrigerator with a flat panel display that accesses the internet for recipes, nutrition information, etc. They have hired you as a consultant to advise them on what their next steps should be. Explain the advice you would give them regarding which group (innovators, early adopters, early majority, late majority, or laggards) should the company target their initial promotion and what type of message and medium should the company use to do this?

Purchase this Solution
Solution Summary

The answer to this problem explains the method of identification of customers and how they should be targeted by marketing promotions. The references related to the answer are also included.

Solution Preview

The group of customers that NTP, Inc should target is the early adopters. The new refrigerator has a panel that accesses the internet and gets recipes, and nutrition information. The new refrigerator is an innovation and has features that have never before been seen on refrigerators. In the innovation adoption life-cycle, the group that should be targeted by NTP, Inc is early adopters. These are described as thought-leaders who are glad to try new products and share early feedback about the new ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

View More Free Quizzes
Related BrainMass Solutions

  • Product Positioning

    In addition, the positioning statement must be related to the promotion message because the message supports and strengthens the positioning of the product.

  • Detailed description of IMC

    Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market.

  • IMC approach

    Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market.

  • IMC approach

    choosing these specific elements. 3.Describe the message you wish to communicate based on your core strategy and explain your rationale for the message. 4.Develop a strategy to measure the effectiveness of the IMC.

  • Aspects of Integrated Marketing Communication (IMC)

    Different elements of communication mix are as follow: Advertising: Advertising is a paid form of non-personal communication about the products of an organization that is transmitted to target-audience with the help of a mass medium by an identified

  • The Marketing Mix - IMC approach and promotion strategy to target market

    Explain your rationale for choosing these specific elements. Describe the message you wish to communicate based on your core strategy and explain your rationale for the message. Develop a strategy to measure the effectiveness of the IMC.

  • Determing Medium for Sending Specific Messages

    502527 Determining Medium for Sending Specific Messages Which medium(or media) do you think would be appropriate for each of the following kinds of messages that a subordinate could receive from his or her boss: a. a raise b. not receiving a promotion

  • Professional Communication

    Choosing one depends on the location of the sender, how much time he or she has to send the message to the receiver, and how much he or she is willing to pay to have the message transmitted.

  • The Five Tools of the Marketing Promotional Mix

    The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you get your message across) (2) Personal Selling Oral communication with potential buyers of a product with the intention of making

View More Related Solutions