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    Product Positioning

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    Product positioning and value statement: why were these statements selected and how do they relate to the promotion message.

    © BrainMass Inc. brainmass.com October 10, 2019, 1:44 am ad1c9bdddf
    https://brainmass.com/business/branding/product-positioning-value-statement-346846

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    Product positioning and value statement: why were these statements selected and how do they relate to the promotion message.

    These statements are selected for a special reason:

    Positioning statement conveys the perception of consumers about the product relative to those of competitors. The positioning statement also conveys the dimensions on which the product is positioned. For instance, if the product is positioned as high quality/medium price, it conveys to the marketer that the product is presently perceived by consumers as ...

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