Define product positioning and list the major positioning strategies.© BrainMass Inc. brainmass.com March 4, 2021, 5:48 pm ad1c9bdddf
<br>In marketing, positioning is the technique in which marketers try to create an image or identity for a product, brand, or company. It is the 'place' a product occupies in a given market as perceived by the target market.
<br>Positioning is something that is done in the minds of the target market. A product's position is how potential buyers see the product. Positioning is expressed relative to the position of ...
The expert defines product positioning. The major positioning strategies are listed.