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brand positioning strategies for Honda

Honda Corporation's differentiation and brand positioning strategies

Response with references.

How does the Honda Corporation position its products or services relative to its main competitors? What attributes does Honda use in its positioning/differentiation efforts? How strong is your Honda compared to the competition? How do you know?

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Honda positions its product among close competition such as Toyota, Ford, GM, etc. as a "value of money" product that offers high engineering quality, better fuel efficiency and strong performance at very competitive rates. In its positioning and differentiation efforts, Honda tries to leverage on its strong capabilities in engine performance and quality and back up such capabilities with good design and high quality overall package that appeals to buyers that look for quality cars that offers good "Value for money" for their purchase.

Over the years, Honda has positioned itself as a world class global manufacturer whose cars are very competitive in terms of engine quality, fuel efficiency and longer term performance and ...

Solution Summary

How does the Honda Corporation position its products or services relative to its main competitors? What attributes does Honda use in its positioning/differentiation efforts? How strong is your Honda compared to the competition? How do you know?

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