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    Segmentation, Targeting and Positioning of Saturn Cars

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    What segment is Saturn(automobile) now targeting? How is GM now positioning Saturn? How do these strategies differ from those employed with the original Saturn S-series?

    © BrainMass Inc. brainmass.com March 4, 2021, 11:33 pm ad1c9bdddf
    https://brainmass.com/business/marketing-strategy/segmentation-targeting-positioning-saturn-cars-433500

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    Target Segments of Saturn

    Demographic Segments
    - Young to middle aged married people with and without children
    - Lower middle income

    Psychographic Segments
    Personality - Environment friendly and socially responsible people - Green Line cars VUE and AURA.
    Lifestyle - sporty ...

    Solution Summary

    The solution explains in brief the possible target segments for Saturn Cars on the bases of demographic variables such as age and income and psycho-graphic variables which include personality and lifestyle. It also describes briefly the positioning strategy of Saturn Cars with special reference to Saturn S-Series Cars.

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