Explore BrainMass

Explore BrainMass

    Segmentation, Targeting and Positioning of Saturn Cars

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What segment is Saturn(automobile) now targeting? How is GM now positioning Saturn? How do these strategies differ from those employed with the original Saturn S-series?

    © BrainMass Inc. brainmass.com March 4, 2021, 11:33 pm ad1c9bdddf

    Solution Preview

    Target Segments of Saturn

    Demographic Segments
    - Young to middle aged married people with and without children
    - Lower middle income

    Psychographic Segments
    Personality - Environment friendly and socially responsible people - Green Line cars VUE and AURA.
    Lifestyle - sporty ...

    Solution Summary

    The solution explains in brief the possible target segments for Saturn Cars on the bases of demographic variables such as age and income and psycho-graphic variables which include personality and lifestyle. It also describes briefly the positioning strategy of Saturn Cars with special reference to Saturn S-Series Cars.