What segment is Saturn(automobile) now targeting? How is GM now positioning Saturn? How do these strategies differ from those employed with the original Saturn S-series?© BrainMass Inc. brainmass.com March 4, 2021, 11:33 pm ad1c9bdddf
Target Segments of Saturn
- Young to middle aged married people with and without children
- Lower middle income
Personality - Environment friendly and socially responsible people - Green Line cars VUE and AURA.
Lifestyle - sporty ...
The solution explains in brief the possible target segments for Saturn Cars on the bases of demographic variables such as age and income and psycho-graphic variables which include personality and lifestyle. It also describes briefly the positioning strategy of Saturn Cars with special reference to Saturn S-Series Cars.