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    Social Responsibility Targeting Strategy of Saturn Cars

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    Describe the role that social responsibility plays in Saturn's targeting strategy

    © BrainMass Inc. brainmass.com June 4, 2020, 2:02 am ad1c9bdddf

    Solution Preview

    The major role that Social Responsibility plays in Saturn's (General Motors brand) Targeting Strategy can be explained with the help of following points:

    1) With focus on natural environment friendliness, the company fulfilled its social responsibility and targeted the psychographic segment of environment friendly people with its ...

    Solution Summary

    The solution briefly explains the Social Responsibility initiatives taken by General Motors for its Saturn brand of cars which include hybrid cars, Live Green Teacher Grant Programme, Safe Kids Buckle up Programme and safety measures.