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Social Responsibility Targeting Strategy of Saturn Cars

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Describe the role that social responsibility plays in Saturn's targeting strategy

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Solution Summary

The solution briefly explains the Social Responsibility initiatives taken by General Motors for its Saturn brand of cars which include hybrid cars, Live Green Teacher Grant Programme, Safe Kids Buckle up Programme and safety measures.

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The major role that Social Responsibility plays in Saturn's (General Motors brand) Targeting Strategy can be explained with the help of following points:

1) With focus on natural environment friendliness, the company fulfilled its social responsibility and targeted the psychographic segment of environment friendly people with its ...

Solution provided by:
Himanshu Mahobia, MBA
Education
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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