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What ethics issues do companies face from a marketing standpoint and recommend an approach to these issues?

What ethics issues do companies face from a marketing standpoint and recommend an approach to these issues.

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Marketers must have certain responsibility towards the society. This is an ethical issue.
Social responsibility is a doctrine that claims that an entity whether it is state, government, corporation, organization or individual has a responsibility to society. This responsibility can be "negative," in that it is a responsibility to refrain from acting, or it can by "positive," meaning a responsibility to act.

For example, McDonalds targets kids for its fast food. This issue is of ethical choice of market targets. Here the public is concerned when marketers take unfair advantage of the vulnerable groups (Kids or low income class) or change ...

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"Corporations that treat the environment with respect leave little waste for the environment to consume, have efficient processes, low energy costs, high degree of recycling..."

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