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    Legal and Cultural Aspects of Marketing Internationally

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    What are 2 challenges many companies face in the areas of ethics when marketing a product in another country?

    What is a legal and a cultural issue that must be considered when marketing a product in another country?

    © BrainMass Inc. brainmass.com May 20, 2020, 8:10 pm ad1c9bdddf
    https://brainmass.com/business/marketing/legal-cultural-aspects-marketing-internationally-382020

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    One of the challenges is to meet the standards of the Foreign Corruption Act (FCPA), which forbids people and entities from paying foreign government officials in order to get or keep business in that country (www.justice.gov). Unfortunately, what our society sees as bribery may be a regular form for business in some cultures. The balancing of this for legal purposes and while maintaining good relations is often an ethical issue for many companies.

    Another issue is the company that takes a new product into a country that could potentially cause disruptions in the culture or societal norms practiced in the country. For example, introducing a type of T shirt ...

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