Global expansion-serving customers
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Identify environmental factors that affect both global and domestic marketing decisions. Select one of the following business model: Aramark
Identify a business within your business model that has not yet expanded into overseas markets. Answer the following questions:
What internal and external (e.g. political, legal, social, cultural, economical and technological) environmental factors might impact the development of a marketing plan for your organization's global expansion?
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Identify environmental factors that affect both global and domestic marketing decisions. Select one of the following business model: Aramark
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Identify a business within your business model that has not yet expanded into overseas markets. Answer the following questions: ARAMARK has gone to other countries! See below.
ARAMARK partners with clients around the world, providing a broad range of customized services, catering to both cultural preferences and needs, while achieving and maintaining high standards. Internationally, ARAMARK continues to gain momentum by adding new significant business while continuing to serve some the world's most prestigious events, including providing food service for the 2004 Summer Olympic Games in Athens and the 2005 FIFA Confederation Cup in Germany. In addition to its significant presence in the US, ARAMARK also serves customers in 18 other countries around the world. ARAMARK services and efficiencies are in: Belgium, Canada, Czech Republic, Chile, Germany, Spain, and the United Kingdom. Other countries in which ARAMARK operates include Argentina, Azerbaijan, China, Hungary, Ireland, Japan, Kazakhstan, Korea, Luxembourg, Mexico, and Peru.
Global expansion-serving customers beyond the domestic market-is a key growth strategy. While any business venture must balance risk with rewards, the risks when expanding internationally can be less predictable and the rewards can be more elusive. To be successful, companies need to undertake careful research and risk analysis followed by the development of in-depth business and implementation plans. Global expansion is a business reality that every growth company will encounter at some point in its evolution. Serving customers abroad requires a unique set of methodologies, processes, and corporate abilities. As well, global expansion is a risk-intensive undertaking that must be carefully planned and executed. For ...
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