Explore BrainMass

SWOTT analysis

1-Select a company, Complete a SWOTT analysis
SWOTT analysis

Apply SWOTT analysis on a global scale.

2-Discuss how an initial screening: basic need potential, foreign trade and foreign investment is used to determine the feasibility of an international or global business expansion. In addition, describe each of the subsequent levels of screening that are necessary in order to make decisions concerning your business expansion.

3- Select a known company and identify the steps they use in their global strategic planning process. Do you agree with their planning process or are there opportunities for improvement. TOYOTA.
Which element of the strategic planning process do you feel is the most important and explain why.


Solution Preview

The response addresses the queries posted in 2302 words with references.
//As per the directions, we will write about the SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis on a global scale for the selected company, which is Toyota Motors Corporation. Firstly, we will write about the brief overview of the company. Then, we will write about the strengths and weaknesses of the company, which will assist in understanding the company's strategies for managing its operations in the global business environment.//

Toyota Motors Corporation

Toyota Motors Corporation is the world's second largest automobile company. It is successfully operating in the global market place with the assistance of its subsidiaries in the different countries. The main product offering of the company comprises of cars, trucks, vans and sports utility vehicles. The products of the company are of good quality, efficient and stylish for providing more satisfaction to the customers (About Toyota, 2009). For analyzing the competitive and strategic position of the company in the international market, the SWOTT analysis (Strengths, Weaknesses, Opportunities, Threats and Trends) will be helpful. It will assist in evaluating the company's performance in the global market place. The SWOTT analysis of Toyota Motors Corporation is described below:


Ø Broad product range: The Company provides diversified product offering to the global customers. The company's production and operations management are based on Lean manufacturing and Just-In-Time manufacturing processes, so that the needs of the customers can be fulfilled in an optimal manner. It assists the company in providing quality products and services to the customers with the assistance of the target marketing campaigns (About Toyota, 2009).

Ø Brand image: The Company has a strong brand image with the assistance of its product range of Lexus, Scion and other environment friendly hybrid brands. The brands attract the global customers, so that the quality and specified product range can be supplied to the customers and effective customer relationship can be established.

Ø Strong R&D position: The strong R&D department assists the company in becoming competitive and successful in the international market. The corporate culture of the company assists the employees in effectively applying their emotional intelligence for fostering the business processes (Toyota Motor Corporation, 2009).

Ø Global presence: The corporate structure of the company is very strong and it assists the company in attaining successful global presence. The company has its presence in more than 170 countries of the world. The company is also making investments in new markets with the increase in the profits for enhancing its global market position (Treece, 2006).


Ø Alterations in the exchange rate: Due to the variations in the exchange rates, the market of the company has been affected. The production cost of the company also gets affected to a great extent. It affects the profit margins of the company.

Ø Capability of production: The main production of the product offering of the company is from its plants in US and Japan. But, the competitors are located at strategic positions for taking competitive advantage from global efficiency benefits. Therefore, the company requires focusing on balancing its operational efficiency (Teresko, 2001).

Ø Employee union: The Company requires focusing on resolving the problems and issues of the employees. It is essential to provide equal rights and benefits to the employees of a particular country, so that the issues of union can be avoided.

//Above, we discussed about the strengths and weaknesses of Toyota Motors Corporation. Now, we will write about the opportunities, threats and trends of the business operations. It will assist in understanding the scanning of the external business environment of Toyota Motors Corporation. I tried to include some major points. You are free to add some more points, which you find suitable.//


Ø Expansion opportunity: The Company has global expansion opportunity ...

Solution Summary

The response addresses the queries posted in 2302 words with references.