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Expanding software globally

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Watch this video featuring Scott Cook on expanding software globally(http://www.inc.com/welcome.html?destination=http://www.inc.com/chris-beier-and-daniel-wolfman/intuit-quicken-scott-cook-global-expansion-failed.html)

Why did Intuit fail in initial global expansion efforts?

In general, with regard to information systems, what must an organization consider before expanding globally? Even if a firm has a great software or information system product, what other factors are needed to be successful in the global market? 11 11 6

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Solution Summary

Identifies factors that a company should consider to market IS/IT products globally.

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The main reason for the failure of Intuit in its initial global expansion efforts was lack of understanding about local customer needs, goals and preferences. The company built a standardized product based on needs and preferences of US customers and rolled out in several countries across the globe which did not work too well because it failed to ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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