Watch this video featuring Scott Cook on expanding software globally(http://www.inc.com/welcome.html?destination=http://www.inc.com/chris-beier-and-daniel-wolfman/intuit-quicken-scott-cook-global-expansion-failed.html)
Why did Intuit fail in initial global expansion efforts?
In general, with regard to information systems, what must an organization consider before expanding globally? Even if a firm has a great software or information system product, what other factors are needed to be successful in the global market? 11 11 6© BrainMass Inc. brainmass.com October 25, 2018, 9:30 am ad1c9bdddf
The main reason for the failure of Intuit in its initial global expansion efforts was lack of understanding about local customer needs, goals and preferences. The company built a standardized product based on needs and preferences of US customers and rolled out in several countries across the globe which did not work too well because it failed to ...
Identifies factors that a company should consider to market IS/IT products globally.
Global Marketing Strategy
Describe IBM;s global marketing strategy
Discuss what countries that this company operates
Indicate the reason why the company chose a global strategy
What would another market entry strategy be for this company for a different country/region
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